Johnnie Walker teams up with Chinese artist Maleonn

Friday, 5 October 2012
Johnnie Walker teams up with Chinese artist Maleonn
Scotch whisky brand Johnnie Walker has recruited Chinese artist Maleonn to collaborate on its Mid-Autumn Festival marketing campaign.

Maleonn is an award-winning contemporary Chinese artist who has gained a cult following for his theatrical and nostalgic photographs.The Shanghai-based artist has designed a series of limited-edition gift boxes for the brand, featuring Johnnie Walker’s iconic ‘Walking Man’ and illustrations of Chinese moon goddess Chang-e in view of the Mid-Autumn festival in end September.The limited-edition boxes were created for Johnnie Walker’s Red Label, Gold Label, Black Label, Platinum Label and Blue Label ranges, each of which will come with a free gift ranging from a silver flask to a set of tumblers.
Johnnie Walker teams up with Chinese artist Maleonn